day passes, not season passes. VR said they did this to drive season pass sales. Granted i dont live in MN anymore but im pretty sure VR already markets the Epic pass at places like hoigarrds right? (the perfect VR customer, affluent) this just gives people more incentive to buy an afton pass (or epic pass) ski afton a bunch and then book their MLK trip to Breck, Vail, Keystone, etc. Even Tahoe isnt hard to get to from MSP.
If youre buying day tickets at afton you are not the person VR is targeting by this move.
it will be interesting to see if they dump a bunch of money into Afton...