It's actually pretty easy. It's a relatively small company with a ton of orders. Guys like Oakley, Burton, The North Face are huge companies and usually work with the same manufactures, but because they're bigger and have a ton of money and have huge order numbers from the manufactures they're first in line, while smaller companies, like Saga, First Drop, Trew have to wait in line. But here's the difference, Saga usually sells out of almost all of their stock before the summer, while other companies don't. Sometimes Saga sells out of stuff during pre-order ( debate that's already happened in this thread). The have a huge demand for their stuff (think about the amount of Saga stuff you see in the park, it's a ton). While Saga isn't quite selling like the big boys (they have "brand power" that markets to non-skiers and the more casual skiers/snowboarders), they are certainly selling the most of the smaller companies, which does make it hard. Not to mention, I'd be at least half of their sales happen during pre-sale times, imagine if Oakley had half of their shit go out the door at once...now imagine if Oakley was saw only 25 guys (trying to compare is kinda hard, but I think the point is made). They have to get a shit load of product out the door right now, and that takes time.