I have been one to support MSP in the past. Ski Movie 3 and Focused are still a couple of my favorites. Ski movie in particular seemed amazing at the time. The riding was sick, the editing wasn't bad (music meh in some cases, but some great songs too), a good balance of park and big mountain and all that, mind blowing segments (CR, Tanner, SETH, crevasse, Candide, Pep, etc). The problem is that MSP has gotten stagnate.
They found a formula that works for most, especially people who dont really care about park but love big mountain.
If you watch the most recent trailer, and compare it to say Yearbook and Hit List, you would be hard pressed to find any significant differences. Basically, they are just sticking to a formula. And the biggest flaw in this formula (at least to me, and many others) is that it is redundant. It seems like a slightly updated Warren Miller production. The locations are somewhat the same, riding the same, etc. etc. Now with a larger budget, they get a tiny bit exotic, but it really doesn't appear that way.
I remember watching Yearbook for the first time on a nice big screen in a theater. The helicopter shots blew me away. It was visually stunning. But when Hit List came out, they were the same shots, just different riders and a few different tricks, the jist was the same. And now in this trailer, the skiing is relatively sick, but the shots are just the same. It is stagnatation. They are cool and all, but if their whole movie, or even a majority was the same type of shot, the meaning or impression loses its effect.
The artsy shots are like elementary artsy shots. Other companies, including other ski film companies, have already captured the same style, and are moving on to other ways of capturing skiing, the lifestyle, etc. But MSP is just a tad slow. And considering their budget, you would think they could just blow the whole thing open, but they don't. The movies are practically a carbon copy of one another. I used to admire the diversity of skiing in the movies, but it just gets boring, and I have a long attention span. EVERY SHOT IS IN SLOW MOTION. I like slow motion, in moderation. But seeing somebody air a 10ft drop in SLOW MOTION (read: super duper slow motion) just gets boring. Every shot is in slow motion. There are usually just a tiny handful that are in real time, but that doesn't add up to anything substantial. And another product of slow mo is that there is less actual fotage. It is a collection of just dragged out shots in the larger scheme of things.
MSP has also taken a nice shift away from a lot of newschool skiing. Sure, thats fine for them to do so, but the watching value sucks. In Hit List there were two rails, but by god there were 5 fucking shots of Ingrid Backstrom skiing the same unimpressive line, and more commentary than a damn Sunday morning talk show. I think The Hit List really showed the shift in their movies, or perhaps lack there of. The unnecessary amount of commentary is parallel to that of Warren Miller flicks (on a side note, I completely respect Warren Miller, I just don't really care for the movies. They ruined a potentially amazing and certainly epic segment on South fucking Georgia in Storm by this garbage formula). Also, the inclusion of some big riders is just for that purpose: they are known riders.
I guess my biggest problem with MSP is their current movies don't have any watching value. I mean once is cool and all, maybe twice, but thats about it. If you see them in a theater, you wish you had a remote to skip just the dragged out commentary and the like. The big mountain is sick, but usually from only afew riders. I completely love big mountain. I love skiing it,and if it is well filmed, it can be a good watch. They tend (and did) over focus on riders, especially Ingrid Backstrom, whos riding wasn't even impressive. Some people need to remember that a ski movie can capture some essence of skiing (see immersion or whiteshine) but they are also sources of enterataiment. If it is filled with stuff that is generally uniteresting or unimpressive, then why see it. Or better yet, why set that as the standard. Many people try to do that, and thats the only reason why I even wrote this much, which wasn't even necessary.
My last gripe is that a trailer, and MSP's in particular, are deceiving. They seem so good, but the movies turn out to be junk. The past 3 teasers were sick. The past two movies have been less what was to be expected, and we'll see in the fall if it is 3 of 3.
msp is a business, and they dont make a very good product. it isnt just as simple as "it is skiing, so you have to love it" because it really isn't so finite.
bah