Ok, first I dont know everything about the ski industry, but i still know a decent amount. By saying this, Cambell is making a bold statement that will not be forgotten and will change the face of ninthward if he sticks with it. Ninthward is not my favorite ski company, but I do belive that they are something totally different than all else. This could be good or bad, or neither. I think that being a small company is quite a disadvantage in this corperately run world. Cambell has a point that it is much easier for larger companys to get a consumer, and it is harder to be a small core company. However, smaller companies would NOT be able to exist without the start off of the larger companys. I may be wrong about this but Armada way backed by Elan. Salomon, k2, dynastar and rossignol started the current twin tip phase, kicking off Line, then line kicked all of these other new small freeski companys off. Line took the old designs and brought them to a new level, then to another level with fat freeskis. They are far ahead of the game and already advertising on the internet. Cambell chose freeskier to advertise, not a bad choice. I like freeskier as much as anyone. They have been here with us from the start. But with high speed internet freeskier may be overrun by sites like newschoolers. I dont like computers that much and would rather read a magazine but thats not true for everyone. Now, core shops are coming up. JIBIJ and D-Structure are two leaders of the core shop revolution. D-Structure also focuses on inline, a way to stay open year round, whereas JIBIJ stuck just with skiing. Both shops are ahead of the curve and advertising on the internet, perticularly newschoolers. Jibij has one uniqe feature, they manage to only carry core companys. Companys that care about our part of the sport. I belive that that will help our sport grow in a positive way and make core freeski a force to be reckoned with.
Well, thats my part might not make sense but im not an amazing writer.