I really don't understand the 'ill wear one when im doing sketcy stuff' I mean look at CR or Josh Dueck, they weren't doing anything ordinary, and still got hurt really bad.
I wear a helmet, always, and ofcourse its not comfortable, and it might not look as good,
but even if the chance of falling on your head and get something serious isn't that big, but if it happends its bad, its really bad, specially when you are not wearing a helmet, I can promise you that at that moment you wish you would have.
I get hurt alot, serious injuries, and whenever I can prevent one, I will, I wear a lot of protection, and you know why? cause I would like to keep on skiing for as long as possible, and every injury you prevent from just wearing something thats a bit uncomfortable might save you months of recovery.
and to me wearing somethings that's not that cool is deff worth months of skiing.
+ I think everybody is over the fact that helmets aren't cool by now.