The answer to the problem that you are so desperately wanting is one that requires mainstream media to stay out of it. In order to get the rockstar attitude to die out we need people to not give a shit about their image and to ski for themselves. Look at all the pictures of like jacob wester, sammy c, tanner hall, the olenic bros, cr johnson, deschneaux, dumont, jon, all those guys man. Half those guys are hooked up by oakley, probably the most coporate company out there. If you can tell me oakley treats their non-rockstar athletes right, then you my freind are a d-bag.
Pretty much that last rant was about how gay corporate industries are and if you think that the skiing industry needs to grow, you are dead wrong. Correct me if im wrong because i probably am, but doenst quicksilver own rossignol now and roxy. Feel free to tell me that Quicksilver and Roxy arent corporate companies with there feet in the door of many industries. That is about as corporate as it gets.
So fuck corporations and everytime you think about buying the "freshest gear" remind your self. who am i supporting and what am i all about.
Ski for the soul, not for the fame and rockstar attitude
I dont believe i gave you a decent answer to the question i am addressing, but its along the lines of not caring what you look like, but caring that you are different and look like your self, not the next oakley sponsored, baggy pants wearin, armada ridin, joystick pole usin, anon goggle wearin chump.