I would say the opposite.
With the exception of the Neon oakley pants Tanner was wearing in that movie, outerwear def used to be less flashy(from twin tip invention to about 2004?).
Siver Cartel was all earth tones, and so was most everyone else's lines at the time.
Now you have jiberish, Armada space orgasm, saga, first drop, etc. Those lines look more and more like a bag of skittles each year.
Also look at the direction of ski bases. It's like companies just remembered they could do flashy bases with graphics that pop, not just topsheets. K2 shit is wild now.