does the management not realize that building an excellent park will bring skiers from everywhere? "If you build it they will come." That would be the best way to increase sales!! Build an epic park and word will get out... pretty soon people from all over the west are gonna stop on by and see if the hype is true I bet right now, the resorts doing the best in this financial crisis are: WB, Vail Resorts (Breck, Key, etc.), and probably Mammoth or Park City. These all have epppic parks! However, the downside is Hood would blow up exponentially at a rate that nobody can possibly imagine... just depends what the resorts want to do: stay underground for the gnar shredders complete with low pass sales and bad parks , or blow up and have big epic parks.... or maybe middle ground.