Attitude of the riders????  Unless you're a "tanner/ninthward" fan, ie a sucker for that "gangsta" crap and people who act like idiots just to get attention, then I have no idea what you're talking about...Line's riders are the shit, totally chilled.
Line is not big and famous.  K2, Salomon and Dynastar, for example, are.  Line cannot rely on its image to sell skis.  Posers DO ride Line skis, posers also ride K2, ninthward, salomon, liberty, armada etc etc.