about 5 years ago when i first started talking to Head about sponsorship, other than their speed skis they were virtually unheard of on the level of major competition podiums. now they equip the most dominant athletes in the world cup, they are one of the most popular manufacturers of an all mountain ski (namely with their monsters), and their fat skis are insane. i just picked up a pair of mojo 90's from 2008, cant wait to shred with them