i mean judging by people's reactions here i guess it isn't common knowledge. i'm not trying to go against the grain. it's just that all this video is is the first rule of chemistry but with pretty music and pictures behind it. it feels, at least to me, like this guy is trying to make what he does and himself more important than they really are, and a little bit like he's talking down to anyone who watches the video. we're all smart enough to get the message without the gimmicks. it is a really cool concept, maybe even the coolest concept, but i don't like the way he delivers it. but i guess that's just me.