i think you are thinking about this with a skewed perspective. These new 'streetwear' companies are starting from within the sport, and from within the industry that is being established. The companies are all new this year, and hence they do not have that many products. T-shirts are the easiet to produce, and the easiest way to establish a product sales, and revenue report to present to investors and banks to get more money to make more products. In a few years, companies like Nomics and Sublux will hopefully be established enough to provide more products and really make a difference.
the company missions to revolutionize the sport is the attitude behind the people that run the companies. It is the same attitude that dictates direction of the company. If you can follow my logic, the company is playing a vital role in the sport because it provides products for the sport.
In the case of Nomics, they are not specific to skiing alone. Nomics is open to everybody. It doesnt matter if you skate, ski, snowboard, or if you are not into any of the sports, but you are down with the mission, you can rep Nomics.
One last note, when Steve Hurley started his company, he had 2 hoodies, 2 t-shirts, a hat, and a sticker machine. You all know what Hurley Clothing is now after only a short time.
peace
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