OK. i have read all the posts in this and it has just made me realize again that most people on this site don't have a clue how the business world works. there were good points on both sides, but fuck.... you put a logo on a shirt and then you are a company. damn... i should stop makin films and just print off t-shirts and trucker hats and change the industry with my NEW idea. starting a business isn't that easy. there are marketing plans, cost analisists, brand imaging, and so on. if you all think that putting a logo on a shirt and saying you have a business means that you have a business, then i can't wait till you reallize that you are wrong. how many of theses core streetware companies are going to SIA???? i would have to assume none. (i am not including siver in this comment cause they are for real) SIA is the STARTING POINT to trying to sell shit. if you aren't there you can't see where your shop market is cause you don't have a clue what is out there. you would be suprized how much crap is out there in skiing that is CORE.
basicly if you are going to start a company do it the right way. come in to the industry head first with a full line of cool new shit. don't come in with a shirt or 2 come in with TONS of shit. and if you really belive that your CORE newschool ski company is going to make it. prove to the rest of theworld it is going to make it buy putting EVERYTHING you have in to it, spend hundreds of hours a month thinking about it. go out and get a fucking huge loan, find manufactures, then make a product and test it. then fix the problems. then do it again untill you have something that will compete in the REAL market. put it in FREEZE and make millions.
ha yeah right.
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