hahaha, but who doesn't know about Helly Hanson?
That's like being like, Columbia, why the f**k does your jacket have the name ofd a south-american country on it?(just an example though)
and when i wore my Jonee Earthquake Band shirt (not skiing related, i know), that read D.I.Y. or DIE, people wondered why it said die or die, i was like wtf