There are 3 in particular i find extraordinarily gimmicky.. or.. just.. stupid..
two years ago, at the ISPO (which is germany's SIA kinda thing...) there was a ski that rossignol had, that was marketed with DUAL CAMBER TECHNOLOGY. It had a cord that was connected at the tip of the ski. You could tighten this cord, and give the ski reverse camber on the spot, or change it back to regular camber.
I thought that idea was epic fail...
At the same event, fischer released a NORDIC JIB SKI.. how the fuck you're supposed to jib on a nordic ski? or even go SWITCH on a freeheel, plastic binding, nordic ski, i have ZERO idea... but... yeah.. they did it.. why? who the fuck knows...
You want proof? I searched, and found the thread... GLORIOUS days.. It even includes the aforementioned zip hoodie that goes all the way over your head. I thought that was a stupid idea too..
CHECK IT OUT--->>
https://newschoolers.com/web/content/news/news_id/1889/
Also, (i know this is coming from the race world, but i work at a shop, and i think its retarded)
the volkl tigershark.. it has what they call the "powerswitch" which is this knob on the bottom that you can turn to make the ski stiffer or softer...
massive failure...