mind explaining to me what K2's tribute to Dali, Worhol, DaVinci (doesn't get more famous than that when it comes to art) and a handful of other artists was? how about how Armada used Madsteez two years in a row? just because you use an artist's work or create a design inspired by an artist's work doesn't mean you're selling out.
when you have a legit example of how snowboarding is selling out, let me know. and keep in mind that you don't get too much more sold-out than the boy who brought new school skiing to the rest of the world and can now be found on MTV's payroll.
snowboarding knows how to market to people our age much better than skiing. that's the bottom line. they aren't selling out, they're doing a great job being the shit. they aren't faking it- they love snowboarding- they aren't riding just for money, they're riding AND making money. when they start using their past successes in snowboarding to shamelessly whore themselves out, then they've sold out. until then, they're just as legit as skiers, but better at selling shit.