I understand that costs are high.  you are right that I should know about that.
I am not trying to just put this just on Saga, because siver cartel and a few other companies were the exact same way.
I just know that I could never ski with this gear in WA and that sucks, because it looks awesome and has lots of features.
For me, for less than $330 I can get a sick jacket with gore-tex and the same features.  it maybe from a bigger company, but functionality is my #1 consideration when buying outerwear, and to me, 12k just isn't practical.
In CO, yeah, you can get away with it.
Basically it would be sweet if Saga can make some money and start expanding their product line to have some stuff that is 20-30k, because it would make the outerwear they sell functional for areas such as the PNW and BC where skiing is a much wetter experience than in the center of the continent.
I guess I just wonder why you would come out with some great new clothing if it was only able to be used in 1/2 the country.
If these jackets were 20k, I would easily pay $300+ for them.  Most comparable jackets at 12K are well under $200.....
This may sound fucking brutal, and it is.  Clothing is a really hard market to break into.  There is no doubt about that.  I hope they continue to grow and can expand their outerwear.
At this point, though, gear with such low waterproofing is pointless to a lot of people.