the mark up on them is rediculious, on tramdock they have c bars not the illest ones but non the less c bars for 40 bucks, i saw tanners last years models for around 45 a few weeks ago, (should have picked them up) and for selling them for under 50 bucks every one from oakley to backcountry is still making a profit, so yes they are only that price becasue that is what people are willing to pay for them. IF every single person aggred that c bars arent worth the 120 bucks (non polarized) obviously the price would have to come down, its pretty simple., same iwith jiberish yes its good quality burt somethings only worth what you will pay fir it, if every said 94 bucks for a jiberish flannel is to expensive and didnt buy, jiberish would have to lower there prices to make sales, shits pretty simple