There would be almost no reason for things to ever get to that. I'm a team player, and I love what they're doing. Just need to see how they want it to fit in with what we're doing and blammo we can create a wicked team.
Our whole mantra here at NS is to push the web space in skiing forward, not backward. That is why we're pushing so hard to work with others who are doing internet things - we want to grow as a group, not waste time battling each other.
Its like how it would be insane for us to put out a magazine. WHy would we bother duking it out in a space with heavy hitters like Freeskier, Powder, Ski Journal, SBC, etc? Unless we were bringing something to the market which had never been done before, and none of those other mags did... we'd be fucking idiots. We have no capacity to fight against a business that has been doing something very well for 10 years. 40 years in the case of powder.
I live by the Art of War by Sun Tzu. We don't fight in places where there's already power players by these passages:
" 9. If equally matched, we can offer battle;
if slightly inferior in numbers, we can avoid the enemy;
if quite unequal in every way, we can flee from him.
10. Hence, though an obstinate fight may be made
by a small force, in the end it must be captured
by the larger force."
-Sun Tzu