Haha, glad you appreciated the Hawking remark.
My whole response to your original post stands on the grounds that I think you're wrong to presume what's good editorial content for the 'zine. As said before, this is obviously a very integral part of Jossi's life and as such, has just as much business on the "pages" of any ski mag as what's on his iPod or his next movie segment. I think skiing encompasses so much more than gear guides, pictures and ads. I think any serious journalist would agree.
As far as the Atheism & Religion debate? Sure, it's easy for me to fall on the argument that your atheist and disinterested. That's fine, more power to you. You, too, could have just have easily said "If Jossi wants to believe in Jesus, that's cool, do your thing" from the get go. But as your argument goes, it's bordering on offensive. While I won't disagree with you on the fallibility of institutions, calling people's beliefs, which very well maybe extremely important to their identity, a "business model" is really uncalled for and narrow minded, and to add to your last point, I think Jossi talking about his Faith (not Religion) and Evangelizing are two completely different things.