So please, stop complaining about a free website delivering you videos of your favorite sport, for no extra charge and all you have to do is watch a 30 second ad thats not even that bad.[/quote]
Another way to look at it is that users provide content they created that ns profits from via ads. Those users may profit in exposure, but only the ns content team could be seen as profiting (and profiting indirectly if I understand correctly), from the ads. The consuming user, on the other hand, has to pay the price of watching an add to access this concentration of content. This thread and others are evidence that that price is reaching the upper limit of what some are willing to pay. So its understandable that people are irritated.
That being said, I use adblock because I don't want to, and will not watch a 30 second add before every video I watch, especially if its just a 20-30 second clip like in Katrina's latest article. However, right now ns's videos are beating adblock. Personally, I don't have a problem with all the banner ads. I think that irritation caused by video ads causes users to block all ads. So if most of your revenue comes from banners, I'd suggest sacrificing some video ads so that users don't try to block everything.
But if nothing else, Bishop or whoever, please consider this suggestion. Once someone watches a 30 second ad that they cannot skip or mute, put a cookie on their browser so that they don't have to watch another ad for 15 minutes or so. I used to spend so much time watching edits on ns, but there's a 95% chance I'll click away from the site if I have to watch several ads consecutively.