Its kept us in business. We didn't sell enough product 5 years ago to continue without an other companies resources. Kind of like how most large ski company sells snowboards, rollerblades, shoes, scooters, etc. to finance their smaller segements. Well the skis we sell aren't nearly enough to keep us innovating, marketing, running like you all want. Its enough to get you started but you need more backing if you're going to last.