Spoken like a person who has never owned an Android phone.
As someone who owned and used nothing but an iPhone for 3 years - having recently switched to an Android phone, there is no competition.  It is literally MILES ahead of the iPhone, not to mention ATT can suck my cock for charging $50/mo more for less on my plan.
I'll make no argument that Apple didn't have the best phone on the market for several years, because they absolutely did - but times have changed, it's 2010, and competitors have had almost 4 years to develop products to compete, and they finally have.  Any owner of an Evo, Droid X, Droid 2, etc., will attest that they are much better phones.  With the caliber of the other phones on the market now, just being Apple branded doesn't make it better.
Unless, of course, you only have half a brain and have to trade capability for mouth breather ease-of-use.