Hmm, this is a tough one.
First, I would buy out some land in the alps and build a mega park, with amazing training facilities at the bottom that can be used year round with really affordable rental housing in the area as well. Next, I would run an invitational in said park every year for AMs and people without sponsored, kinda like superunknown except the winner bags contracts for $50,000 a year, funding sick ski trips and allowing lots of unknown skiers get some insane footy.
Next, I would probably try to invest in several big ski companies like Faction, buy Oakley from luxottica and move their production back to America.
Finally, I would open a shop at the bottom of this place that sells ski gear at super cheap prices by buying in bulk, and literally selling at a high enough price to keep the shop self sufficient. It would also do internet delivery, and thus would quickly overtake the likes of blue tomato for unrivalled internet ski-gear purchasing.
Boom, take that bitches.