nah not really, fox gave our very shitty, 2 screen movie theater a new screen. There was a lot of people on main street, ben & jerrys had a special ice cream, magic hat made a brew with a springfield logo, and VT Teddy bear had a special simpsons bear. The town tried to captitalize on the situation, but all in all did not have a enough time to prepare. It was still cool shit, but I have to say on the premier day, there were 3 showings, the 2:00 (vip only) then 4, 6, and 8. I had the 8:00 showing and I swear to god they didn't pick up any shit in the theater after the previous 3 showings.