I've seen this posted multiple times, but where are you getting this? They both have tech and style based riders. Just because Armada has Casabon and Hornbeck doesn't mean they're only about style. They have Torin, one of the best pipe riders in the world, and Jacob, who competes a decent amount. While I consider both of these riders still very stylish, they're very tech, too.
And atomic has Frej Jonsson(?) and that level 1 super unknown rider.