yeah, it can work. I think like any kind of new cameras there is always a new look that makes it have its own style or look different. Canon's have the same, as do film cameras with flicker and scratches, I'm just not a fan of jello. I'm guilty of having jello shots in my footage all of the time, but feel it only works for certain shots.
Just not something I'm a fan of. I mostly shoot from a tripod, slider or some other support system so I don't think it'd be a problem. I just have a hard time wanting to allocate money to something new, impressive or not, that would give me an effect I can't stand.
I'm yet to see it in an F3 which is good, but a heck of alot more money. Still stoked to see what all you guys come out with from this camera!