Ninthward always seemed to have such a backwards marketing strategy. No webisode, no team edits, etc, and often their website was either down, really outdated, or looked like it had been designed from a Myspace HTML template.
Online marketing and brand image is everything nowadays, especially when the majority of kids use the internet to choose their next ski, and when there are so many great brands out there.
Its a shame, because their skis were always really unique, with the disproportioned nose and tail widths. You could always tell a 9 ski from afar. Shame really, with a little bit of tweaking, it could have been a real contender.