people, first you must realize that "core" companies do not give 100% of their profits back into our sport. No one has ever said that and that is not expected. So who ever said something about that before this get that out of your mind.
Second, the whole dealio with small, independent companies is that they have a more direct line from you, the kids, or their athletes to the manufacturing and in the end they will make a better product than a bigger company. Companies like 9 and Line, and Armada will work with one skier and listen to everything he has and make it ( the Rookies w/ bamboo, Elizabeth with all its craziness, the ANT, a 191cm 2x4 twin?). shit like that doesnt get done by big companies.
Sure you may not want to buy from a small company because you are worried about the quality. Now, i would say most small companies are close or equal to the rest of the field, hell some are made by the rest of the field. These companies will only get better and they usually have a much better warranty system.
The thing is is if you support these companies now, they will have the money to make products better than volkl and the big ugys in a few years, and since they will actually stray from the norm and get creative and listen, they will make a way better designed product too. Lets face it, park/freestyle skiing is a fuck load different from all mountain, powder, or racing. You need people who live and breathe park/freestyle who are constantly asking, lets say tanner or pollard, "what is your dream ski". they make true promodels. none of this hey dumont you get a ski, its actually the same as the 1080 but we are gonna rush the graphics so they suck, and we dont care if you think they suck because its your promodel now and you'll get paid.
Its the same thing Tony was saying about farming. Do you buy the cheapest brand name produce or do you shop local. Sure buy the big name, support companies like Con-Agra who buy up family farms, pay everyone minimum wage, use excessive amounts of harsh chemicals, and destroy local farming communities, all the while giving you a cheap (shitty) product that will not improve because they dont need to improve it.
Or you could shop local, pay the extra little bit now and help get rid of the big companies ( its only expensive because they have to raise the price because con-agra has a choke hold on the market and since they cant sell as much to cheap bastards like you, they have to make more off that one piece of lettuce). once the local farmers can take back the market you will notice that the food is a much better product. they will not have to jack their prices up anymore. so in the end for short term suffering ( paying more for a few years) you get nearly the same price for a way better product.
and that is the exact same as with the ski industry.