dogfartstaint
Member
this post, is the real failure.
”if you’re not doing anything to actually include disadvantaged groups in our industry in a meaningful way”
85% of Montana’s population is white so you won’t see many minority skiers in the local population regardless. Big Sky’s marketing is done primarily to attract tourists out of state like me. Inclusive marketing has been one of the biggest corporate efforts in the past 5 years. These resorts couldn’t give a single fuck what race you are they just want money. It’s not as if Big Sky security sees an African American or Latino and escorts them off the mountain. Would it satisfy you in Big Sky just gave free tickets to minorities?
As far as the skiing industry is concerned, if they’re smart, they should be looking for minority inclusion in the industry as it just brings in more $.
If you can bring proof the ski industry/Big Sky is actively dissuading poc from skiing to keep their own little white vacation spaces then your argument would actually have some substance.
This is not the shit we should be focusing our energy on. Instead, spread the sport, it’s supposed to be a fun activity after all.
”if you’re not doing anything to actually include disadvantaged groups in our industry in a meaningful way”
85% of Montana’s population is white so you won’t see many minority skiers in the local population regardless. Big Sky’s marketing is done primarily to attract tourists out of state like me. Inclusive marketing has been one of the biggest corporate efforts in the past 5 years. These resorts couldn’t give a single fuck what race you are they just want money. It’s not as if Big Sky security sees an African American or Latino and escorts them off the mountain. Would it satisfy you in Big Sky just gave free tickets to minorities?
As far as the skiing industry is concerned, if they’re smart, they should be looking for minority inclusion in the industry as it just brings in more $.
If you can bring proof the ski industry/Big Sky is actively dissuading poc from skiing to keep their own little white vacation spaces then your argument would actually have some substance.
This is not the shit we should be focusing our energy on. Instead, spread the sport, it’s supposed to be a fun activity after all.



