Triple_Strum
Active member
While I do agree that Olympic fever is short lived, I think the impact of having three Americans on a cereal box in a sport that had little public exposure before will generate a lot of enthusiasm.  Why are they are on a cereal box?  Because marketing works - for various parties involved.  I know this has been debated a long time, the impact of the Olympics that is for freeskiing.  I think the particular results will have just as much impact as the occurrence of the event.  Discuss.