kinda seems to me that they're like, "oh sweet, we have a website.  and t-shirts.  HOLY SHIT, what are we gonna do?  we have a few "prototypes" but now we have to worry about figuring out how to mass produce them.....so basically all the hard work is left.  FUCK."
good luck, but im not expecting anything out of this.  and my in my opinion, the softgoods are REAL lame.