well...no, not really.
A dash of cologne is always good, I have this grey lacoste (not red or booster, the other one) bottle, and I like to smell a little nice. I'm a euro though, so it's acceptable, plus a bottle lasts me for something like 3 years.
Cheap(er) cologne can be found at duty free shops in airports. Still a ripoff, as the liquid itself has a value of less than 5 dollars and you pay for packaging and marketing.