yah its lame. Until some pro rocks something like it because he's being paid like 10210821 dollars to do it, wins the x-games, and then slowly builds popularity and clout until it gains market share legitimizing the design with other helmet companies, eventually having similar designs being produced by giro, RED, Bern etc etc. ............... Pysche... yah right. how about throwing MSN messenger in their and facebook so you can talk to your cyber-girl while you're skiing. Better put some flash banner ads too.