Being a pro is more than just being a good skier. Of course being good is a big part of it, but when companies are looking to throw down sponsorships, they want skiers who will represent their company the best. Thats where the charisma comes in. Companies need guys who are going to push the brand to the extreme. Where ever those guys go, the company wants them to put on smiling faces while wearing their hoodie or their t-shirt. When they're on the hill they need guys who talk about how amazing their skis are.
But as mentioned, good photographers and videographers are so key. Honostly the way something is filmed can turn an average trick into something insanely sick. And connections are always important at getting your photos and film marketed. Remember, it's corporate america. "It's not what you know, it's who you know."