Why is there hate on Jskis?

hotsauzjosh

New member
I just bought my first pair of The J Friends ski and fuckin love them but I want to know why there’s a stigma around them. I don’t get it. These skis do it all and are so playful and rip all over the mountain. I wanna hear the opinions for or against just to understand it. They’re made by one of the greatest influencers on the ski community. Is it the marketing? What’s the deal?
 
Zane Kushman is a polarizing figure within the ski community and he rides for J skis. Also, the whole cock shrinkage thing doesn't help.
 
JLEV is a ski genius. (I have not ridden a pair just what i think so far) But with that being said it seems like they put a lot of work into what the skis look like as far as graphics go than actually building them out of better materials
 
13861588:_Jeffrey_ said:
it seems like they put a lot of work into what the skis look like as far as graphics go than actually building them out of better materials

Can you be specific about what components are not up to your standards?
 
Their presence in the industry is very loud/in your face/not chill. If there is hate towards them, I could see it being similar to the hate that Saga gets.
 
13861661:Park_Ranger said:
Their presence in the industry is very loud/in your face/not chill. If there is hate towards them, I could see it being similar to the hate that Saga gets.

I agree. they seem to be hyping a lot of their product up to everyone. nothing chill about it. then again, ride and wear what you want. who cares. its just skiing.
 
they copy cool graphics like the bentchetlers from a couple years ago and the vishnu rugs that jus came out. i asked the guy who ownes J and he said that he had never even been on vishnus site and didnt even know who they were... idk if that was truthful, thats my only beef but its best to spread positivity so i luv everyone here grindin on newschoolers good job
 
They are good skis with a great marketing philosophy that has grown the brand exponentially within the few years they have been around. JLev knows what the fuck he is doing and it shows. SOme people arent into the vibe of the company. Some people dont like line skis and think J skis are the same thing. Some people dont like the amount of marketing they do, and some people just dont like their skis. People hate on success too...

I own a pair of allplays that I used for pow last year. Quality skis but the bases were on the softer sides. Performance wise, you could tell that these were very well engineered. They did exactly what they were designed to do and I don't think the marketing around the skis lied in any aspect.

JLev and the people that work there are really cool people.
 
13861588:_Jeffrey_ said:
JLEV is a ski genius. (I have not ridden a pair just what i think so far) But with that being said it seems like they put a lot of work into what the skis look like as far as graphics go than actually building them out of better materials

I would say they do the opposite. J and his engineer have a whole bucket load of experience building skis. Graphics on the other hand (unless outsourced to an artist) are often a scrapbook collage of pics which is fine just has a different vibe to the way they look
 
I have owned 2 pairs of whipits. Jskis are great. I honestly think its just mixed opinions about their different marketing techniques. It's something you dont really see anywhere else in the ski industry. I'm probably going to try on3p once im through with my current jskis.
 
I've never skied a pair of JSkis. My buddy, who's probably the best skier I know swears by his All Plays and he fucking rips. That said, I can see J Skis continuing to attract hate from so-called "core" skiers. I think it has to do with their marketing, nothing in particular about it just that they seem to have really wide reach. I get tons of gapers in the shop asking me questions about J Skis, I think the unique graphics tend to attract people who care more about aesthetics than function. For example, I had a dude ask what I thought about Whip-its as a powder ski. I said that they weren't a powder ski at all, he was crestfallen, he just wanted a particular graphic and didn't care about performance.
 
I don't really see much hate towards Jskis..? yeah it's a different vibe then other "core" companies...but i think thats their point..not to take skiing too seriously and it seems to be working...I love my J's, super stoked to ride a new pair this winter.
 
I like a lot of the graphics but I got a cat sticker with my skis so I def felt like my virginity was being protected.
 
*Disclaimer: never owned a pair of j skis

That being said, I am highly intrigued by the marketing strategy behind the company. Whether it's hate or positivity, J Lev's marketing genius is working out exactly how he wants it to. The rebels, the give no fucks mindset of skiing. It's loud and in your face and it gets people talking. Look how much he has been featured on NS in the last year. Both good and bad, but J Skis name is plastered all over and directing traffic to his site. The good is really good and the bad is just a bunch of trolls looking for something to hate on. The direct consumer model that J Lev has pioneered in the ski industry requires as much website traffic as possible and he is getting just that. Whether you're looking them up to hate on his graphics or you're actually interested in purchasing a pair, anyone in marketing knows that the first step to success is getting consumers to the website. The more people looking into J Skis, the more sales. You may initially talk shit, but they're banking on the fact that when you go to research them you may actually find something you like, and it working. GENIUS. J Lev knows exactly what he's doing, don't sleep on the OG.
 
They expesnive asf and your j paying for their marketing campaign and random graphics, I think JLev is straight up and a chill guy but I think a lot of the hate comes from the price of the skis espicailly when there's nothing that unique to them except for the graphic.
 
Rode a pair of my friends All-Plays last year. Liked the skis, but the graphics were pretty brutal IMO and the overall marketing strategy seems a little childish. (Which I suppose makes sense with NS being their target market)
 
13862469:dolanbrasser said:
They expesnive asf and your j paying for their marketing campaign and random graphics, I think JLev is straight up and a chill guy but I think a lot of the hate comes from the price of the skis espicailly when there's nothing that unique to them except for the graphic.

The price is not cheap, but it's comparable to other skis made in North America like ON3P and Moment.

There are plenty of cheaper skis out there, but they are made in China.

I don't think price is a factor here.
 
13862478:Sharko said:
The price is not cheap, but it's comparable to other skis made in North America like ON3P and Moment.

There are plenty of cheaper skis out there, but they are made in China.

I don't think price is a factor here.

Yah but most skiers ik would rather spend that money on on3p skis rather than j skis so I j think that J skis if they lowered the price a little bit would make them more reasonable.
 
13862479:dolanbrasser said:
Yah but most skiers ik would rather spend that money on on3p skis rather than j skis so I j think that J skis if they lowered the price a little bit would make them more reasonable.

All you're really saying here is that, in this price range, you like ON3P more. That's fine, go buy some ON3P. Some will make the same choice as you, and some will prefer the JSkis. It's a similar product at a similar price.

I think that there are plenty of things to not like about JSkis, but I don't think the price is one of them.
 
13862478:Sharko said:
The price is not cheap, but it's comparable to other skis made in North America like ON3P and Moment.

There are plenty of cheaper skis out there, but they are made in China.

I don't think price is a factor here.

a brand new factory in china with the state of the art equipment produces high quality skis... ahem... line and k2.. all the workers were trained on the latest technology in a state of the art facility instead of an old US factory retrofitted to "work"

china does not mean bad these days...
 
13862492:freeskibum82 said:
china does not mean bad these days...

I didn't say it meant bad, I said it meant less expensive.

Skis made in North America cost more and JSkis are priced comparably to other skis made in North America.
 
13862495:Sharko said:
I didn't say it meant bad, I said it meant less expensive.

Skis made in North America cost more and JSkis are priced comparably to other skis made in North America.

Now don't be backtracking. You said "... Cheaper price..... BUT they're made in China". That infers you see them as lower quality. In general with the US, most people have a sense that things made in the US means they're better quality and China is shit quality.
 
13862526:IsitWinterYet17 said:
Now don't be backtracking. You said "... Cheaper price..... BUT they're made in China". That infers you see them as lower quality.

Get a grip. I made no comment about quality, only about products made in different regions having different prices, and that is pretty indisputable. If you inferred anything about quality, then that reflects your biases not mine.
 
13862492:freeskibum82 said:
a brand new factory in china with the state of the art equipment produces high quality skis... ahem... line and k2.. all the workers were trained on the latest technology in a state of the art facility instead of an old US factory retrofitted to "work"

china does not mean bad these days...

What/ who is producing the skis isn't what makes a ski company good. It's r&d, materials, shape etc.

While your logic makes sense it's the companies business model that allows them to bring skis to market for a certain cost. The problem with big companies...ahem...line and k2 is they have to design a ski then send it to a factory in China, where workers are paid less and less is spent on labor (i.e why it's sent to China). Then the skis get shipped back to the us where they are distributed to many ski shops where some one will buy them.

The ski shops then take a percentage of the money that the ski is sold for and so does the factory producing the ski and so does the major ski company.

When you are splitting up your profit like that it takes away from the ability to add good materials into the equation and youre making the money instead on volume (i.e all the jerry skis big conglomerates make). Businesses are run off of margins it has to make sense to get funded in the first place. So when you see a ski that is priced 700 vs one that's 450 it's probably because the materials/ labor used to produce that ski are of much higher quality. Will you know until you have them for a little while? No, but a company that charges too much for a shit product rarely lasts long. Proof is in the pudding

**This post was edited on Dec 1st 2017 at 5:09:12pm
 
If they spent less on marketing to NS kids and more on R&D then maybe people would like them.

They suck and are overhyped by tools.
 
13862582:Iliveinutah said:
If they spent less on marketing to NS kids and more on R&D then maybe people would like them.

They suck and are overhyped by tools.

Didn't have a good experience with your tropic thunders?
 
So kind of along the topic of expensive skis, any idea why it's impossible to find ON3P kartel 98 or 108 skis for anything less than manufacturer prices, aka $700+? Also previous year models are non-existant online as brand new. For example Armada skis are expensive, but you can always find previous year models for a few hundred off.

Is this because ON3P only makes a small amount of skis (just enough to satisfy demand), therefore there is no surplus to discount? Or do people just really like these skis and places can charge that knowing they will always sell? Yes I know Armada is a bigger company, but just curious. What am I missing here?
 
They funny thing is the kid who made the J Ski virginity post skis on Lines with Full Tilts. Very ironic.......
 
People love to bag on ski gear from what I noticed.

If you like them and if they do everything you expect them to and more, then fuck yeah. If you gotta smile on your face while skiing with a pair of J skis on your feet, then fuck yeah dude.

I've heard durability is hit or miss on J Skis, but I have no first hand experience. I feel like a allplay/metal/friend would be a bitchin 3 ski quiver though. And I've heard pretty positive reviews performance wise on all of those skis. I'd be down to give J Skis a try for sure.
 
Thanks for the stoke and support from those that get it, and comedy from the trolls trying to confuse everyone else. Gotta love classic NS edutainment!
 
13862618:IsitWinterYet17 said:
So kind of along the topic of expensive skis, any idea why it's impossible to find ON3P kartel 98 or 108 skis for anything less than manufacturer prices, aka $700+? Also previous year models are non-existant online as brand new. For example Armada skis are expensive, but you can always find previous year models for a few hundred off.

Is this because ON3P only makes a small amount of skis (just enough to satisfy demand), therefore there is no surplus to discount? Or do people just really like these skis and places can charge that knowing they will always sell? Yes I know Armada is a bigger company, but just curious. What am I missing here?

wait for january, they have a lot of demo skis they sell for like half price i got 2015 filthy richs last year for like 325
 
Skiers will hate on anything. They probably hate Jesus, after all, he did drop the cross twice
 
13862492:freeskibum82 said:
a brand new factory in china with the state of the art equipment produces high quality skis... ahem... line and k2.. all the workers were trained on the latest technology in a state of the art facility instead of an old US factory retrofitted to "work"

china does not mean bad these days...

For a lot of (probably most) products and sectors, made in China absolutely means worse quality.

Automotive is a prime example. I've dealt a lot with automotive parts and it's usually China < mexico/Brazil < us/Germany etc. Their craftsmanship just isn't as good. The tolerances are not nearly as tight and the materials they use just are not to the same standards. It's so obvious when you pick up and a made in China part vs made in USA. It really is shittier.

Same goes for other huge markets like tools. You just can't buy good tools from China. Try finding measuring tools the same quality as mititoyo or starrett from China. They just don't exist. Try using a made in China screwdriver vs USA. The Chinese one will be made of some shitty alloy that lasts half as long.

You absolutely get what you pay for with Chinese shit we get. Maybe skis don't follow the norm, but I highly doubt it. You can't expect some factory of Chinese labourers who make 5 bucks a day to give a shit about the quality of a product they'd never even have to opportunity to use in their lifetimes. They'll be cutting corners somewhere with glue or epoxy or edge material or something.

Aren't Line skis well known to be very poor quality and fall apart easily? Made in China eh.
 
I have a friend who did incredible amounts of damage on and off the slopes. He was also known across the land for also packing serious heat in the ock department. Yet one day he was throwing down far to many hammers, deadset shit you not like hand dragging all over the joint bucarking style. You had to be there. Then out of no where he gets a pair of J skis. Not only did he look like a flat out virgin but his skiing basically fell off a cliff (get it). I initially was like in a positive tone, "hey dont worry beast you'll get back do doing those greasy hand drags". But i hate to say it he didn't. You think this J skis curse has ended here but hate to break it to you, your wrong. As we were hitting the showers after a shit day at park city his towel just slipped off and there i saw it. He went from packing, minimum 6 inch on the flop now deadset not even to be talked about, it was miniscule. Later that night after deleting and backspacing numerous cold ones it was looking up. He pulled a meaty fun loving rum pig yet he was only allowed try and tap any cervix's and just had to munch rugs because his prong wasnt gonna satisfy this large heifer's needs. As the following states you can clearly see that purchasing J skis will act as a very good virginity protector so if your of the age of 10 and not down to suck any toes and get freaky purchase some J skis.
 
13862620:CB4TSB said:
They funny thing is the kid who made the J Ski virginity post skis on Lines with Full Tilts. Very ironic.......

line AND full tilts? he's definitely slaying pussy as we speak.
 
13862553:sharhodes said:
When you are splitting up your profit like that it takes away from the ability to add good materials into the equation and youre making the money instead on volume (i.e all the jerry skis big conglomerates make). Businesses are run off of margins it has to make sense to get funded in the first place. So when you see a ski that is priced 700 vs one that's 450 it's probably because the materials/ labor used to produce that ski are of much higher quality. Will you know until you have them for a little while? No, but a company that charges too much for a shit product rarely lasts long. Proof is in the pudding

**This post was edited on Dec 1st 2017 at 5:09:12pm

You are both right and wrong as well though. It's super cheap to produce in China, but that has to do with production costs (cost of labour, electricity, etc.) and doesn't mean that the materials or labour are of a lesser quality, there are a hell of a lot of over engineered hard to build "jerry" skis. The high end Chinese skis can be more expensive, but I'd argue that is has less to do with materials and more to do with marketing ($1000 race or any other ski). Edges and base material only come from a few select producers and when buying in bulk like a large manufacturer would, the costs drop, while they would remain high for a small manufacturer.

Jskis don't seem any different than any other manufacturer in terms of materials being used (there is no way a 1mm thicker edge and base are eating up $250 extra dollars per pair of skis). The cores aren't anything special, plenty of companies use maple, everyone sells on carbon stringer hype, a lot of companies use quad-axial fiberglass, which still isn't the most optimal fiber orientation. The factory isn't anything special either (Utopie MFG) as they aren't exclusive to Jskis, I'm pretty sure Ninthward has used them before and if you wanted to build a run of skis, you'd only have to look them up and give them a call. I'd argue that it all comes down to marketing yourself as a superior product and the cost of utilizing a North American ski manufacturer and has a lot less to do with the materials in question.
 
13864105:Poikenz said:
You are both right and wrong as well though. It's super cheap to produce in China, but that has to do with production costs (cost of labour, electricity, etc.) and doesn't mean that the materials or labour are of a lesser quality, there are a hell of a lot of over engineered hard to build "jerry" skis. The high end Chinese skis can be more expensive, but I'd argue that is has less to do with materials and more to do with marketing ($1000 race or any other ski). Edges and base material only come from a few select producers and when buying in bulk like a large manufacturer would, the costs drop, while they would remain high for a small manufacturer.

Jskis don't seem any different than any other manufacturer in terms of materials being used (there is no way a 1mm thicker edge and base are eating up $250 extra dollars per pair of skis). The cores aren't anything special, plenty of companies use maple, everyone sells on carbon stringer hype, a lot of companies use quad-axial fiberglass, which still isn't the most optimal fiber orientation. The factory isn't anything special either (Utopie MFG) as they aren't exclusive to Jskis, I'm pretty sure Ninthward has used them before and if you wanted to build a run of skis, you'd only have to look them up and give them a call. I'd argue that it all comes down to marketing yourself as a superior product and the cost of utilizing a North American ski manufacturer and has a lot less to do with the materials in question.

I can't argue with anything you said, but you didnt consider the R&D to make a better product. It isn't a factor that creates a cost to anything you listed, but paying for a ski that does its job better than others is something I'm willing to spend extra money on. Like I said earlier, my pair skis exactly what its marketed to do. I can't say that about a lot of skis I've used in the past.
 
13864105:Poikenz said:
You are both right and wrong as well though. It's super cheap to produce in China, but that has to do with production costs (cost of labour, electricity, etc.) and doesn't mean that the materials or labour are of a lesser quality

Doesn't mean they're not of lesser quality either.
 
The one encounter I have had with them is their "invisible" skis

what side of the bed did J wake up on that gave him the idea to make white skis
 
13864117:iced said:
The one encounter I have had with them is their "invisible" skis

what side of the bed did J wake up on that gave him the idea to make white skis

Lol ON3P offers white skis (green bases) in their customized ski section too. They would look sick but good luck finding them after a yard sale on a pow day haha
 
13862618:IsitWinterYet17 said:
So kind of along the topic of expensive skis, any idea why it's impossible to find ON3P kartel 98 or 108 skis for anything less than manufacturer prices, aka $700+? Also previous year models are non-existant online as brand new. For example Armada skis are expensive, but you can always find previous year models for a few hundred off.

Is this because ON3P only makes a small amount of skis (just enough to satisfy demand), therefore there is no surplus to discount? Or do people just really like these skis and places can charge that knowing they will always sell? Yes I know Armada is a bigger company, but just curious. What am I missing here?

Because ON3P usually sells out of skis I believe. Armada has money to make more skis, at a faster production rate
 
13864119:IsitWinterYet17 said:
Lol ON3P offers white skis (green bases) in their customized ski section too. They would look sick but good luck finding them after a yard sale on a pow day haha

Good luck finding any ski on a pow day. You're not losing it cause of its color, you're losing it cause it's 3 feet deep out there. You can have a ski blacker than mommas burnt toast, but if it's 3 feet under snow you ain't gonna see shit.
 
13864171:.lencon said:
Good luck finding any ski on a pow day. You're not losing it cause of its color, you're losing it cause it's 3 feet deep out there. You can have a ski blacker than mommas burnt toast, but if it's 3 feet under snow you ain't gonna see shit.

So true
 
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