My turn
Here's some quick math for you guys concerning ski boots:
A single-component shell mold & last required to make a pair of shells costs 34,000€ per size.
A single-component cuff mold & last required to make a pair of cuffs costs 30,000€ per size.
Mold costs of Atomic Race Tech = 392,000€. This is ONLY mold costs, no R&D, no graphic design, no materials, no liner production, no marketing, no athletes, etc.
Injection machine for Race Tech = 500,000€
For Bi-component boots (like Hawx or Live Fit) you need to pretty much double all of these figures, including the injection machine since you need 2 of them (one for each component).