i change my mind. A freeski specific store wouldnt last in our area, and isn't the best idea for the idustry right now. They best thing would be for Sturtavents to drop a couple sales guys and hire some guys that know about twin tips and straight skis. Someone thats going to point out the pros and cons of each ski to a customer, rather than just point them straight to the straight skis. I bet if the sales people told customers they could buy a twin in a longer size than a straight ski, they would sell more.
I also think they need to rearange the store. Group products by brand and keep areas neat Mix the 'jib' skis with the straight skis. Put up more posters and get the place feeling more young and not so boring.