It is easier to make a very good wage if you have a degree. It is also far easier to gain a position of power if you have a college degree.
There are exceptions to every rule, but a college degree opens far more doors to a good job.
Also, office work is underrated. it is something you can do till you are 100 years old, there is no risk of injury(people in trades-what happens if you badly blow your knee skiing and bending/squating becomes a serious issue for the rest of your life?), you work around women, and you have a very high ceiling for advancement.
Also, college is far more of a social education than anything else. beable to intelligently talk about damn near any subject matter, and being able to relate to the older generations college past(comes in handy when happy hour schmoozing managers/higher ups) is great.
Lastly, having a trade in a rural area, vs a metro area is a huge distinction. I think the two are essentially on equal footing in a more rural environment, with the trade even being better. But in a metro area, there are just so many more avenues to success if you have a college degree.
All these people that are killing it at a trade, are charasmatic, smart, hardworking people who would be even farther ahead if they had a degree to match.