Who would buy “ikon” apparel

[SavageBiff]

Are they out their minds? Who would buy this shit? Just more crap littering up my inbox

 

[CatdickBojangles]

Same people that wear them on the outside of their jackets or helmet to flex.

 

[Non_State_Actor]

This is the kind of stuff ine might win at a raffle or a swag bag i think. I can't imagine buying it vs a regular non-branded version.

 

[SavageBiff]

Honesty never seen it

Same people that wear them on the outside of their jackets or helmet to flex.

Ya I totally don’t know what they’re thinking, seems like a bad move for dakine, why would any marketeer think ikon is gonna sell anything but passes.

This is the kind of stuff ine might win at a raffle or a swag bag i think. I can't imagine buying it vs a regular non-branded version.

 

[KilaTsunami]

Not tf me

 

[oldspicewalrus]

No one

 

[aflightlessbird]

Obviously no one on here.

Going for that juicy mass market appeal.

NSers barely make a niche in the ski business these days.

 

[cydwhit]

This is the kind of stuff ine might win at a raffle or a swag bag i think. I can't imagine buying it vs a regular non-branded version.

This.

It's also good swag for IKON Athletes/ambassadors/influencers. I bet the majority of the items made will be given away. That said, ski at any IKON resort and you're sure to see folks who flaunt their pass proudly, with plenty of stickers on their helmets and skis, and sometimes even patches on their outerwear. There is definitely a crowd that will eat this up. But it's probably more of an r/skiing crowd, not an NS crowd.

 

[Chunderface]

The same people that put Ikon stickers on their cars.

 

[dmcdmc]

It's weird to want to represent a pass and not a home mountain.

I've gotten the Ikon every year since it came out and I'm not ashamed to admit it (no cheaper way to ski Squaw/Palisades unlimited) but I'd rather represent a place than a pass.

To each their own.

 

[WoFIowz]

That said, ski at any IKON resort and you're sure to see folks who flaunt their pass proudly, with plenty of stickers on their helmets and skis, and sometimes even patches on their outerwear. There is definitely a crowd that will eat this up. But it's probably more of an r/skiing crowd, not an NS crowd.

Envisioning this made me cringe so hard.