For me, certain companies are super predictable and you always know relatively what they'll look like. Other companies are hit and miss in my book. For instance, on3p always has that sort of mish mash graffiti type graphic on their skis that I think is super sick. Armada and moment are hit and miss companies I think. The 2012 night trains are the sickest things ever and the 3 most recent args have been dope as fuck. But the 2011 nts didn't cut it for me, and I hated the halo and the old alpha 1. But it really all comes down to preference.