I can't speak to whether anyone did or did not party, but as a first timer at SIA I was definitely surprised by how subdued the ski side of the convention center is. It really reminds you how small freeskiing still is. The freeski booths are islands in a sea of bedazzled helmets and fur trimmed boot companies.
The snowboard booths are straight mayhem once 3pm rolls around. Of course, the after-convention parties are a different story.