When Will Jiberish Go Back?

GML

GML

Member
I don't know about you guys but the last 2 years jiberish looks like I could make out of my grandmas rug. I wish they would go back to their older stuff that looked G af like the bandit one. It's just not as cool as it was 3 years ago.
 
In the past, a majority of their customer base has been skiers, but they are an expanding company looking to grow their customer base. Therefore, they have opened their product line to include more streetwear-oriented pieces that are relevant and modern. Jiberish's product quality has always been top-notch, they are just expanding their range of products to include more items of varying styles. They were never aimed at being a 'thug' company, their gear just took on the persona of the people who wore it. Since that demographic was mainly skiers, the older gear is thought of as being more "G af" as you put it simply because the ski community projected that image on the brand, not the other way around.
 
Pretty sure Jiberish doesn't make clothing anymore?

They only make street wear and pieces. You can't buy them either, you have to cop them.
 
They don't necessarily have to continue being a "G" company to be skier oriented. They have pretty much moved on from their roots, which isn't bad, but they aren't simply including more styles. They are 100 percent changing their entire style to focus on outside of the ski industry. Saga is a great example of how to change styles to meet with the times, but not give up the core of skiing
 
Jiberish is currently full blast hipster. They're not even hesh they're just straight up hipster skiing in pea coats.
 
jiberish has said time and time again they are NOT a ski clothing brand, and getting out of the ski market is one of the best things that could have happened to them. Do you think they would have 3 retail stores across the nation if they were just a skiing brand? Pete is trying to grow his successful clothing label in a direction that actually has money coming in, and there is a hell of a lot more of that in fashion then there is in skiing and 4xl hoodies.
 
I'll agree with you on the point that they have majorly moved form their roots, but I suppose, as any other company, they need to make money and go in the direction which the owners want to.
 
From a business standpoint I think what they are doing is great. They are expanding and making way more money
 
The bandit logo is still alive and well and we will run that again. The funny thing is that when we released that sweatshirt we received the same push back we get every season. People said it wasn't thug enough compared to the pieces the year before. And every single season we have seen that same response and complaint. When we release new product we have an outpouring of support from the people who back our brand and are excited about the evolution an equal amount of hate from people who aren't ready for change and voice their opinions. That has never swayed us in the slightest from our focus and our direction. As a brand we have never been stagnant and we never will.

From the day we started the brand we have seen passionate responses to our products, both positive and negative. It doesn't bother us. We've always made what we liked and that is the same today. It is how we have gone from an idea and $475 in product, no connections, no experience, and no money to having 3 of our own boutiques, a globally distributed brand, and coverage from the most respected street fashion publications and blogs on the planet. And throughout that entire journey the company is still run by the same people we started with.

We learned a long time ago that not everyone is going to like what we put out, and that is fine. It's never been about appealing to everyone. When we decided to create an outerwear collection we went outside of the spectrum of what is currently available in the marketplace. We have had the chance to make outerwear for 9 years and we always passed. We just didn't see the need to put out stuff that is already available. Outerwear has been pretty much the same for the better part of a decade now. When we walk around SIA the brands seem to just blend together. The cuts change slightly, colors get swapped out, and logos move around. And that is fine because that system seems to work and there are lots of brands making great stuff and lots of people want that. But we just wanted to do something different and bring our lives and the city and our lives in the mountain together. Based on the response we have seen there are people that are ready for that. Of course not everyone is going to want to wear streetwear cuts on the mountain. But some people are and those people are happy about having a different option.

Schoeller fabrics don't come cheap as anyone who owns a jacket made from their fabric will tell you. And with the few select retailers we have offered this range to it will be unlikely most people will even see this stuff in person anyways. But for those who are interested we can setup showings at our Denver office. It will help anyone who wants to get a better feel for what we have been working on. Just hit us up at infobox@jiberish.com and we can setup a time to review it with you in person. It's pretty incredible stuff.

-Pete

 
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