What’s going on at 4FRNT

[Gooskin]

Both Wiley and Kye, two of 4FRNT’s biggest names with multiple pro models, left 4FRNT this week. What’s going on there? Is this JLEV’s doing?

 

[iambusyskiing]

their contracts expired so

 

[Casey]

It'd be funny if they went to J skis

 

[Sklar]

Interview with JLev on just that dropping tomorrow AM

 

[ahshit]

Both Wiley and Kye, two of 4FRNT’s biggest names with multiple pro models, left 4FRNT this week. What’s going on there? Is this JLEV’s doing?

It's not just Wiley and Kye, David and Cam too.

Interview with JLev on just that dropping tomorrow AM

sweet, really want to see what jlev says about the team

 

[chris.goodhue]

Interview with JLev on just that dropping tomorrow AM

hopefully this will be interesting after this weeks change up

 

[Rum_Ham]

It'd be funny if they went to J skis

Unless they make a new ski I don't think they have something with enough backbone for Kye

 

[Casey]

Unless they make a new ski I don't think they have something with enough backbone for Kye

Aaaand Kye just blamed Jason for his departure... Burning the barn down on your way out, I like it.

 

[ahshit]

Aaaand Kye just blamed Jason for his departure... Burning the barn down on your way out, I like it.

Plot twist, kye creates his own company

 

[hemlockjibber8]

Every pro but Hoji gone. Ams are still there. 15 years without a profit and now they are running a new business model to try and survive, this model currently doesn't have a roster of big name pros on it. J did it with Line. It will build up again but it needs justification first.

 

[Swandog7]

I just find it ironic that in the latest ads they are using riders that no longer ride for them

 

[morgan970]

I heard Kye might be joining Jeremy Jones to create the company's first ski model

 

[Obie.]

Bummer for Cam Riley if he's gone too, he just got on 4frnts not too long ago

 

[ahshit]

Every pro but Hoji gone. Ams are still there. 15 years without a profit and now they are running a new business model to try and survive, this model currently doesn't have a roster of big name pros on it. J did it with Line. It will build up again but it needs justification first.

Thayne still there too

 

[Sklar]

https://www.newschoolers.com/news/read/What-4FRNT

 

[.[sanhedrin].]

Read it. Nice work Sklar. Sounds to me like turning a profit in the ski building business is a challenging proposition. Best of luck to those that venture down this path. And best of luck to 4frnt. One never wants to see an OG fall from grace.

 

[GayWolf420]

I just find it ironic that in the latest ads they are using riders that no longer ride for them

probably cheaper for them to run the current ad/marketing campaign they have had already in place vs. building a whole new one from the ground up in their peculiar situation.