im pretty sure its for the new line of gatoradehttp://www.gatorade.com/i saw some copyright at the bottom of the commercial and i searched that and i got gatorade. shits confusing though, i think its meant so that we look up what it is and it gets discussion started
Saw a second KGB commercial its what I figured it would be. You text them a question, they text you back the answer. Good idea but I don't know how expensive it is.