What happened to eastern collective?

TACO-DOG.exe

TACO-DOG.exe

Active member
eastern collective use to support skiing as a small niche brand and i thought that was pretty dope. Their product line ranged from hats to sunglasses to the odd limited edition hoodie or t shirt. and now all they make is shitty iphone accessories. seriously, i purchased an iphone 5 case from them and within a month it was literally falling apart. it's just sad to see companies get their start from a community like ours and end up completely branching off without ever acknowledging their roots.

so eastern collective, what the fuck happened?
 
A couple months ago he was selling deal packages of stuff left over from a couple years ago on here, but now it is an accessory shop type thing now I believe
 
Hey!

Thanks for the support over the years! First e-mail orders@easterncollective.com and you'll get sent replacement ASAP, we always offer full warranty on all products.

When I was running EC as a ski brand it was while I was in High School and College, and the NS community was awesome. The brand was doing great as a side project while I finished up school. However simply selling ski accessories wasn't sustainable for a full time job. When I graduated college, I started working for an action sports marketing firm while still running the brand at night. The idea of the tech products were launched alongside the clothing one fall, and within 2 months the sales of tech accessories had passed the full year clothing sales. So it naturally transitioned over so I could leave the marketing firm and work on Eastern Collective full time.

Plus in 2010, I almost lost my leg at Loon's Battle My Crew. I didn't walk or ski for 2 years. So even though I couldn't ski, I was still busy making products for all you guys. Also to be honest, over that time my passion for skiing declined not being fully emerged in it.

I think I still acknowledge my roots in the products I design, as they all have aspects of textiles found in the clothing I used to produce. Also just launched new Nano Puff iPad/iPhone sleeves and worked with an outerwear manufacturer to use the same materials you might find in a ski jacket. I still sponsor the XGames athlete lounges too!

The ski industry is great but not always as profitable as other industries. I absolutely love what I do now, and that's what really matters to me.

So that's what happened to Eastern Collective.
 
13432520:mattyb. said:
Hey!

Thanks for the support over the years! First e-mail orders@easterncollective.com and you'll get sent replacement ASAP, we always offer full warranty on all products.

When I was running EC as a ski brand it was while I was in High School and College, and the NS community was awesome. The brand was doing great as a side project while I finished up school. However simply selling ski accessories wasn't sustainable for a full time job. When I graduated college, I started working for an action sports marketing firm while still running the brand at night. The idea of the tech products were launched alongside the clothing one fall, and within 2 months the sales of tech accessories had passed the full year clothing sales. So it naturally transitioned over so I could leave the marketing firm and work on Eastern Collective full time.

Plus in 2010, I almost lost my leg at Loon's Battle My Crew. I didn't walk or ski for 2 years. So even though I couldn't ski, I was still busy making products for all you guys. Also to be honest, over that time my passion for skiing declined not being fully emerged in it.

I think I still acknowledge my roots in the products I design, as they all have aspects of textiles found in the clothing I used to produce. Also just launched new Nano Puff iPad/iPhone sleeves and worked with an outerwear manufacturer to use the same materials you might find in a ski jacket. I still sponsor the XGames athlete lounges too!

The ski industry is great but not always as profitable as other industries. I absolutely love what I do now, and that's what really matters to me.

So that's what happened to Eastern Collective.
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This is a good response, and i totally get where you're coming from. Just remember though, the ski market is your core competency and if you kept producing at least some stuff for us, even if it's not nearly as profitable, you'd always have that to fall back on or downsize to should everything else go south. I understand the need to branch out, but companies should never leave what they started doing. It's what make them who they are and gets them through hard times.
 
13433517:dbchili said:
please support your argument then
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I mean one of the easiest examples is Facebook; it started as a "Hot or Not" type thing for Harvard students. Could you imagine if they still kept that idea as part of their business in the current day?
 
13433598:pow_pow~ said:
you have zero understanding of business, economics or event the natural world. adapt or die.
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1. adapting does not mean leaving your core compentency. Apple has developed it's computers over decades, and they offer other products, but they still offer computers

2. facebook didn't start as that site. That site was called facemash and had little to do with facebook other than that it was developed by zuckerberg.

3. lego is a prime example of this. the company rapidly expanded in the 2000's to include theme parks, movies, etc. They grew so much they'd lost sight of their core competency, toys. They refocused in the late 2000's divesting their non core assets and the years since have been the most profitable in the company's history. But they still had their core product, which is what allowed them to survive.

4. I'm not saying there aren't exceptions, there are many. But good business principles have companies focus on their core competencies for a reason. Sometimes that does shift, but there's not doubt that historically it has been clothing for eastern, and i don't think it's something that should be forgotten so soon

5. you're right, i know nothing, if you've gotten this far ignore everything i just said
 
13433623:dbchili said:
1. adapting does not mean leaving your core compentency. Apple has developed it's computers over decades, and they offer other products, but they still offer computers
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yes it does.

if you're making clothes and iPhone accessories and suddenly you're profits from the accessories start to far outweigh your clothes you are going to slowly after time get more and more into the accessories and phase out the clothes.

business is about making money. not staying on your core compentency.
 
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