by not playing it constantly. and if it reminds you of something, like a ski movie song reminds u of skiing, you will like the song more and like it longer.
i have a song at 564 plays, i don't over play my songs (max once every other day) they are all spread out.
starry eyed is at 300+ i have played it ever since last summer thinking of skiing.  i dont play it much anymore but, i still like it, but i dont skip it because i have heard it so much... u kno.