a few years ago burton made a hate skiers hat, they also cut all anon (a burton company) funding to skiers, i think they are out of business now tho.That is only one example, look for it and there are so many more. But most snowboard companies would never fund a ski campaign, because their dumbass core audience is a bunch of zumiez dummies, but after olympics i think they might change their minds once they see the money involved, im to drunk to look everything up and prove it but thats how it is. Im not a good writer or smart so you will pro-lee be able to easily beat my logic