I'll support skiing's outerwear industry when they stop making product that falls apart, sucks technically, and has decent style that isn't "snowboarding from 2 years ago".
My Oakley Galactic jacket barely made it through ONE season. We're talking about a high-end, 3-ply, hard to find jacket. numerous zippers no longer work, including the main one that keeps the jacket closed up, it's not really waterproof anymore, and the seam taping is starting to unglue itself.
Real quality shit. Glad I didn't pay retail for it.