Heavywinter,
Some good points there. As you and someone else mentioned, it probably wasn't his call and I'm sure the final picture was selected by someone who skis 10 days a year, if they're lucky.
Vail is in a loose/loose situation with something like this. They want to try to appear to be edgy, progressive and cool by publishing a photo like that, but at the same time they don't want to scare away the families that pay the bills. Some Dad in New Jersey is probably looking at that photo and saying "crap, I hope that guy doesn't land on my kid, maybe we should go to Keystone, where everything is flat, safe and lame."
I'm not trying to defend his style or choice of tricks, I'm just sick of all the little shits around here who criticize people like N.B. or Sage for doing ads and commercials.
Maybe someday when they get off the Mom and Dad sponsorship plan they will figure out that you have to pay the bills somehow, and if you can get paid to ski, more power to ya.